Life Cycle

Every Business has a life cycle ... so when the going gets tough .. pause before considering giving up. Things to consider. 1. Start Up Phase: New Product, Unkown, Unproven .. Your job is to get the word out, introduce people to your Business, to a New Product or Service. TALK TO EVERYONE! Spread the word. Create awareness. If you can, give samples to people to try .. we all like FREE things. 2. Tornado Phase: Your product or service has created a buzz. This is an exciting phase, people are starting to recognize your business, product or service .. your phone is ringing. The more people who know about your Business, Product or Service the better, as it brings a level of trust. Focus on a high level of Customer Service. Happy Customers return and tell others about their experience with you. During this phase of growth, think about ways you can grow your business and keep reaching out to find customers. 3. Main Street Phase: Important Phase ( Saturated Market vs Product Awareness ) People know about your product or service, they have purchased. You have to shift your mindset and do business differently. Get creative to bring in New Customers .. think outside the box, host a party, do some giveaways for New Clients or Referrals. Reach out, Network, ...get involved in your community. SALES CYCLES: Sales typically slow down in the " J " Month ( Jan, June, July ) Be innovative & creative to make those month better. Work your Business by making connections. Allow your customers to get to know you, as not just a Consultant but as a friend. See them as more than just a Customer, take an interest in them outside of the business. What will make you successful and allow your Business to grow will be the investment you make in knowing your business, great customer service and connecting with your customers on a personal level as well as professional.